About Us
We reinvented the pita — sourdough, fermented 24 hours, baked in our own bakery. Because fast food can also mean fresh food.
- 2020Founded in Ghent
- 11Locations in Belgium
- 24hDough fermentation
- 100%Own bakery
The Founders
We have a deep affection for pita
We have a deep affection for pita. Throughout our student years in Leuven, we savoured this staple dish repeatedly. Nevertheless, we believe we can push its boundaries. Our mission is to captivate the world with an unparalleled Mediterranean fast food experience: fast, fresh and healthy at an affordable price point.
Fresh from Ghent
Baked Fresh Every Day
Sourdough
24 hours of rest and fermentation. No shortcuts, no pre-made dough.
Baked in Ghent
Our own bakery in Ghent. Every pita handmade, every single day.
Delivered daily
Fresh to every location every morning. Never yesterday, always today.
Our Values
WE PLAY CHAMPIONS LEAGUE
Demand nothing less than the best. We do not take shortcuts. We choose this league not because it is easy, but because it’s hard.* We scale the unscalable.
KEEP MOVING FORWARD
We embrace change, it is the only way forward. We are pioneers and entrepreneurs by heart. We are not afraid of the unknown and love to try out new things.
CREATE HAPPY MOMENTS
Every pita box is a gift and present it with a smile. We are sociable and welcoming. We give every guest an unforgettable and unique experience.
BE ONE
We are one team. We are honest and say things as they are. Open and frank, friend to friend. We are in this together and help each other no matter what.