About Us

Wim and Nathaniël, founders of Barouche

The Founders

We have a deep affection for pita

Barouche started with a simple conviction: pita deserves better. Wim and Nathaniël travelled through the Mediterranean and became fascinated by the combination of fresh ingredients, honest bread and real flavour. Back in Ghent, they decided to reinvent the pita — not as cheap fast food, but as a premium dish that makes you feel good.

The Pita Republic was born.

This Is Barouche

Baked Fresh Every Day

Sourdough

24 hours of rest and fermentation. No shortcuts, no pre-made dough.

Baked in Ghent

Our own bakery in Ghent. Every pita handmade, every single day.

Delivered daily

Fresh to every location every morning. Never yesterday, always today.

Fresh pitas straight from the oven at our bakery in Ghent

Our Values

  • Play at the Highest Level

    We play Champions League. No shortcuts, no compromises. Every detail counts — from the dough to the last topping.

  • Progress with Purpose

    We keep moving, growing and innovating. But never without direction. Progress always has a reason.

  • Create Feel-Good Moments

    Every guest interaction is an opportunity. We aim for a smile with every order, every single day.

  • One Team, One Mindset

    Open, honest and together. Whether you work in Ghent or Antwerp — we are one team with one mission.

Enjoy Your Guilt-Free Pita

Order Here