ABOUT US
THE FOUNDERS
We have a deep affection for pita. Throughout our student years in Leuven, we savoured this staple dish repeatedly. Nevertheless, we believe we can push its boundaries. Our mission is to captivate the world with an unparalleled Mediterranean fast food experience: fast, fresh and healthy at an affordable price point.
— Wim & Nathaniël
BAKED FRESH
EVERY DAY
Every single day, our pita breads are hand-baked in our own bakery in Ghent. From dough to door: each location receives a fresh delivery every morning — so you always get the best pita on your plate.
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01Sourdough preparation
Our pitarists prepare the sourdough every day. After 24 hours of resting, the dough is ready for the oven.
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02Baked in Ghent
Every bread is baked in our Barouche Oven in the heart of Ghent.
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03Daily delivery
Every morning, fresh breads are delivered to each and every location.
Fresh from Ghent
OUR VALUES
WE PLAY CHAMPIONS LEAGUE
Demand nothing less than the best. We do not take shortcuts. We choose this league not because it is easy, but because it’s hard.* We scale the unscalable.
KEEP MOVING FORWARD
We embrace change, it is the only way forward. We are pioneers and entrepreneurs by heart. We are not afraid of the unknown and love to try out new things.
CREATE HAPPY MOMENTS
Every pita box is a gift and present it with a smile. We are sociable and welcoming. We give every guest an unforgettable and unique experience.
BE ONE
We are one team. We are honest and say things as they are. Open and frank, friend to friend. We are in this together and help each other no matter what.